We Are Rewriting Extinction, and this is our story
We are a global collaboration of 300+ of the most influential storytellers on earth uniting behind one cause... our planet.
Together, we create non-political, non-judgemental content for mainstream audiences with imagination, originality and humour.
Our Mission Environmentalism is seen as overly scientific, worthy and ‘owned’ by the liberal left. The mass majority of people don’t engage with typical environmental content.
If we want to affect world change, we cannot keep using the same failed methods.
Rewriting Extinction exists to reach across political and cultural divides, and use cool and viral content to connect disengaged audiences.
How we got here
Rewriting Extinction was founded by writer/producer Paul Goodenough and small team of friends, loved ones and volunteers. After seeing one species after another go extinct, we decided that enough was enough, and sought to unite the environmental, activism and storytelling community to save as many species from extinction as possible, once and for all.
This project would not be have been possible without the love, commitment and passion of so many people and charities who helped us in our early years. Everyone involved in this project has stepped outside their comfort zone and worked with people they don’t know to make this happen.
We’d like to take a moment to thank them, and you, for helping us by #RewritingExtinction.
Greenpeace
World Land Trust
Born Free
Reserva
The Wildlife Trusts
Re:wild
Rewilding Europe
The Jane Goodall Institute and Roots & Shoots
Extinction Rebellion
Sea Shepherd
World Animal Protection
Stop Ecocide International
Meat Free Monday
Rewilding Britain
EcoResolution
Animal Rebellion
Partners for a New Economy
CECG
British Council
GSCC
CLUA
Robin Wood
Relist Wolves
On the Edge
Waterbear Network
Netflix
BBC Earth
Polden Puckham
The rewriting extinction team
Paul Goodenough: Founder, CEO, Creative Director
James Whitehead: COO
William Scantlebury: Lead Producer
Nicola Johnston: Exec producer
Veronica Treit: Marketing Manager
Chad Hemmings: Marketing Manager
Camilla Leask: PR Lead
Sarah Florence Lord: Writer and editor
Magda Bilska-Pereda: Team assistant and Executive Assistant to Paul Goodenough
Cornelia Abfalter: Designer
Poem Schway: Content Producer
Tasmin Hansmann: Content Producer
Special thanks to Media Bounty for their aid with marketing, Climate 2025 for project support, Aerian for our website and DK for their help with our anthology publication.
Rewriting Extinction is a registered charity in the UK: 1198287